2022 Gold OMMA - Best Tentpole Campaign
2022 Gold Horizon Interactive - Best Interactive Campaign
The best thing since online banking.
Launching a new financial services brand is not an easy task, especially when you’re doing it at the height of a global pandemic. But in April 2022, that’s exactly what we did.
Introducing Bread, a new breed of payment, lending, and savings options designed to empower you. We make money more flexible, rewarding, and fun.
Why? Because Bread loves everyone. More than a bank, we’re here for you all the way. With Bread, your best life starts today.
We believe you deserve more funding and payment solutions that empower you to do you. Maybe we’re just different. Or maybe we’re just the best thing since online banking.
Made for our Members
How do you reinvent a 100 year old brand rooted in tradition to connect with a young and ever-changing demographic?
Show them you know what they’re made of.
USAA is the only financial services company made for the military community, by the military community. And it shows in every single thing they do. This campaign connects with members by telling real member stories across each and every customer communication and brand interaction.
2024 Gold Telly - Banking and Financial Services Branded Content
2024 Silver Telly - Sports Content
2024 Silver Telly - Brand Collaboration
2024 Bronze Telly - Sports Campaign
Live your rewards
Bread Financial, a new financial services brand, was asked by the NFL to inject new life into their stagnant Extra Points credit card program.
To differentiate ourselves from so many other rewards programs out there we leaned on a powerful insight about our audience. Gen-Z values experiences far more than mere stuff, which is what’s so valuable about the NFL Extra Points credit card: the opportunity to redeem points for experiences every NFL fan dreams of.
Our campaign features the card itself as a potent catalyst, launching fans out of their everyday environments into aweinspiring experiences, like fist bumping Travis Kelce, sharing a suite with RG3, or being blasted into a killer seat at the Super Bowl. With expansive stadium shots, clever match cuts and a bangin’ custom soundtrack, we bring these immersive experiences to a new generation of NFL fans like never before.
April
The weather is warm, the animals are out, and the smell of taxes fills the air. But don’t you worry. April from TaxAct is here to take all that stress right out of your taxes. In our latest spots, April focuses on the free help we offer to navigate everyone through the ins and outs of filing for less and getting more. She solves the case of Max Refund, clears up confusion, and rain, and with refunds like one TaxAct gives you, she makes sure you’ll be saying “Let it rain!” all month long.
TaxAct’s market share was dwindling as mega-brands like TurboTax gained customers through aggressive marketing. But as they gained customers, they began charging for what should have been free services creating a ‘bait and switch’ perception that tainted the entire industry. We saw an opportunity to stand up for the little guy and help make the maximum refund rain down into their pockets.
April
Meet April, a magical tax expert who clears away the stress of taxes with no-nonsense guidance and a reassuring smile. April breezes in at just the right moment to help you navigate through the ins and outs of filing for less and getting more. And with refunds like the ones TaxAct gives you, you’ll be saying “Let it rain!” all month long. And the sonic branding leaves people singing Ta-Ta-TaxAct all season long.
Tax Facts
The right tax software changes everything. It finds money hiding everywhere—in every single deduction and every possible benefit. And it makes filing your taxes online easy too.
To help tax filers get their maximum refund guaranteed, Hawkeye partnered with TaxAct to create a new brand campaign that shows people how having the right facts can help them file for less but get more back. And we had a bit of fun while doing it. The multi-channel campaign features cash explosions, a quirky guide, a CPA being lowered from a helicopter, and even a Vanilla Wafer-eating Kodiak bear named Tag.
The campaign launched in January of 2021 which means we shot and edited it during the pandemic. All remote. It was an adventure of epic firsts.
100 Years. 100% Ready.
The education system in America often fails to prepare kids for the real world. Many graduate without the basic skills needed to get a job, set a personal budget, or make it through their first year of college.
For over 100 years, Junior Achievement has been helping kids get 100% ready for whatever comes next. To mark the occasion, we used shocking statistics and arresting visuals to raise awareness and participation among volunteers, teachers and corporate sponsors.
2021 Gold Echo: Best CRM Campaign
2021 Silver Echo: Best Experiential Campaign
2021 Silver Echo: Best Retail Campaign
2021 Gold OMMA: Best Advertising Promotion/Website
2021 Gold Viddy: Best Commercial
2021 Bronze Reggie: Experiential Marketing
Love Can’t Wait
More than 845,000 couples have put their weddings on hold due to the shelter in place orders. But some brave couples have decided that nothing can stop their love, not even Covid-19. With stores closed and the bridal industry at a virtual standstill, Jared the Galleria of Jewelry was looking for a real way to help keep couples keep their weddings on track and show the world that, especially right now, love must prevail.
Because Jared specializes in bridal jewelry, we saw a unique opportunity to step in and save the big day by offering an unprecedented new service. The idea was flawless: hosting virtual weddings for couples who decided that Love Can’t Wait. And we decided to host them for free for up to 1500 couples.
The success of the virtual wedding campaign was in part credited to the authenticity of using actual couples in the spot. What began as a creative solve for pandemic limitations became a potential point of differentiation and a way to truly connect with our audience. When Jared was ready to reopen stores in Dallas, we decided to put our theory to the test. So we built on the Love Can’t Wait campaign with the Moments spot.
This spot features one couple who got engaged during the pandemic because their love simply can’t wait. We juxtaposed pre-COVID moments of romance against equally romantic moments at home during quarantine to remind our audience that just because you can’t celebrate your love in traditional ways, you can and should still do it. And Jared, is here to help.
Thryv to survive in the world of small business
Running a small business is no cakewalk. There are things to do, people to message, and only so much time in the day. So, when we took on Thryv, the all-in-one small business messaging software, we wanted to have a little fun with the busy schedules of small business owners. This jam-packed spot is filled with laughs, tears (of pain), and a little orange guy giving away solutions at the low low price of…nada. A fun and informative time for all.
FinTech has changed the landscape of the financial industry. In order to compete with the nimble start ups and tech giants looking to streamline payments, banks like Capital One have had to invest heavily into their tech infrastructure and talent. So we decided they should sponsor SXSW. Where better to launch new tech products and recruit top tech talent?
Each year, we put together an immersive four day experience with tech-focused activations, inspiring talks and amazing live music. In 2018 we showed everyone a whole new way to buy a car. In 2017 we hyped the launch of a friendly financial chatbot named Eno and let people play with a conductive paint powered mural of Austin. In 2016 we mixed up a saucy Small Business experience and hosted intimate sit downs with both Common and Anthony Bourdain.
With the rise of content marketing, online videos have become one of the most effective way to educate and entertain consumers. But as Capital One started down the video path, they discovered they had a problem. No one knew what the brand looked or sounded like outside of Jennifer Garner and Samuel Jackson. So they enlisted our help in building some guidelines. After a lot of research, focus groups and creative exploration, a new standard was set and guidelines developed.
We've been using them to create animated and live action content for over a four years now.
What if you could manage your money simply using your voice? Now you can. From tracking your spending to making a payment, you can manage your Capital One accounts through any Amazon Alexa-enabled device. Talk about convenient.
To help launch the first Alexa Skill for banking, we crafted an adorable product demo and a series of easy-to-follow how-to videos to live online and in social media.
Trouble with your taxes? Meet April. She makes filing your taxes with TaxAct a breeze and she'll get your maximum refund raining down into your pockets.
