TaxAct’s market share was dwindling as mega-brands like TurboTax gained customers through aggressive marketing. But as they gained customers, they began charging for what should have been free services creating a ‘bait and switch’ perception that tainted the entire industry. We saw an opportunity to stand up for the little guy and help make the maximum refund rain down into their pockets.

April

Meet April, a magical tax expert who clears away the stress of taxes with no-nonsense guidance and a reassuring smile. April breezes in at just the right moment to help you navigate through the ins and outs of filing for less and getting more. And with refunds like the ones TaxAct gives you, you’ll be saying “Let it rain!” all month long. And the sonic branding leaves people singing Ta-Ta-TaxAct all season long.