Tax Facts

The right tax software changes everything. It finds money hiding everywhere—in every single deduction and every possible benefit. And it makes filing your taxes online easy too.

To help tax filers get their maximum refund guaranteed, Hawkeye partnered with TaxAct to create a new brand campaign that shows people how having the right facts can help them file for less but get more back. And we had a bit of fun while doing it. The multi-channel campaign features cash explosions, a quirky guide, a CPA being lowered from a helicopter, and even a Vanilla Wafer-eating Kodiak bear named Tag.

The campaign launched in January of 2021 which means we shot and edited it during the pandemic. All remote. It was an adventure of epic firsts.