2024 Gold Telly - Banking and Financial Services Branded Content
2024 Silver Telly - Sports Content
2024 Silver Telly - Brand Collaboration
2024 Bronze Telly - Sports Campaign

Live your rewards

Bread Financial, a new financial services brand, was asked by the NFL to inject new life into their stagnant Extra Points credit card program.

To differentiate ourselves from so many other rewards programs out there we leaned on a powerful insight about our audience. Gen-Z values experiences far more than mere stuff, which is what’s so valuable about the NFL Extra Points credit card: the opportunity to redeem points for experiences every NFL fan dreams of.

Our campaign features the card itself as a potent catalyst, launching fans out of their everyday environments into aweinspiring experiences, like fist bumping Travis Kelce, sharing a suite with RG3, or being blasted into a killer seat at the Super Bowl. With expansive stadium shots, clever match cuts and a bangin’ custom soundtrack, we bring these immersive experiences to a new generation of NFL fans like never before.