2021 Gold Echo: Best CRM Campaign
2021 Silver Echo: Best Experiential Campaign
2021 Silver Echo: Best Retail Campaign
2021 Gold OMMA: Best Advertising Promotion/Website
2021 Gold Viddy: Best Commercial
2021 Bronze Reggie: Experiential Marketing

Love Can’t Wait

More than 845,000 couples have put their weddings on hold due to the shelter in place orders. But some brave couples have decided that nothing can stop their love, not even Covid-19. With stores closed and the bridal industry at a virtual standstill, Jared the Galleria of Jewelry was looking for a real way to help keep couples keep their weddings on track and show the world that, especially right now, love must prevail.

Because Jared specializes in bridal jewelry, we saw a unique opportunity to step in and save the big day by offering an unprecedented new service. The idea was flawless: hosting virtual weddings for couples who decided that Love Can’t Wait. And we decided to host them for free for up to 1500 couples.

The success of the virtual wedding campaign was in part credited to the authenticity of using actual couples in the spot. What began as a creative solve for pandemic limitations became a potential point of differentiation and a way to truly connect with our audience. When Jared was ready to reopen stores in Dallas, we decided to put our theory to the test. So we built on the Love Can’t Wait campaign with the Moments spot.

This spot features one couple who got engaged during the pandemic because their love simply can’t wait. We juxtaposed pre-COVID moments of romance against equally romantic moments at home during quarantine to remind our audience that just because you can’t celebrate your love in traditional ways, you can and should still do it. And Jared, is here to help.