With the rise of content marketing, online videos have become one of the most effective way to educate and entertain consumers. But as Capital One started down the video path, they discovered they had a problem. No one knew what the brand looked or sounded like outside of Jennifer Garner and Samuel Jackson. So they enlisted our help in building some guidelines. After a lot of research, focus groups and creative exploration, a new standard was set and guidelines developed.

We've been using them to create animated and live action content for over a four years now.